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May 28, 2004
By: TOM BRANNA
Editor
David Beckham, the England soccer captain and international style icon, has signed a three-year marketing agreement to promote Gillette razors and blades, the company said on Thursday.The 29-year-old Real Madrid soccer midfielder will be featured in Gillette’s worldwide consumer advertising and promotional campaigns for its grooming products. Executives said Mr. Beckham is the epitome of a well-groomed guy, but also a sports legend.Ads with him using Gillette’s new M3Power micro-powe...
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